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(BPT) - For companies, it has become important to have a clear, distinctive brand identity that make it stand out among competitors and position the brand as iconic in the mind of consumers. Thanks to social media platforms, consumers — especially the younger generations — are constantly exp… Read moreHow to Become an Iconic Brand: Resonating with Consumers of All Ages

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(BPT) - Consumer expectations are shifting — and many companies aren’t prepared to meet rapidly changing customer needs. With rising inflation and costs, apparel brands struggle more than ever to satisfy customers — and their bottom line — with the traditional retail model. Since its foundin… Read moreHow to Future-Proof the Apparel Supply Chain Using the SHEIN Business Model