BRADLEY — The Looney Bin bar in Bradley recently got a seal of approval from a company that endorses bands. And the bar’s owner says that’ll be a plus for those who enjoy listening to live music.
Dirtbag Clothing, which endorses hundreds of bands, has launched its endorsement venue program with Looney Bin, 201 S. Schuyler Ave.
“If there’s one thing that I am not and the Bin is not, it’s corporate,” Nick Huffman, its owner, said in a statement on Dirtbag’s website. “So for us to be willing to drop a huge logo on our dance floor and in front of the building, it’s definitely something I feel strongly about, not just because I wear their gear, which I do. The reason is that Dirtbag Clothing sees the big picture in this industry.”
According to Dirtbag’s website, the Escondido, Calif.-based company, founded in 1996, has endorsed nearly 1,000 original touring bands and artists.
Dirtbag said in its statement it couldn’t find a better venue than the Looney Bin to represent the values of Dirtbag Clothing and the company’s commitment to artists around the world.
In an interview, Doug Smitty Smith of Dirtbag said the company’s endorsement of the Bin means the venue is a good place for bands to do business.
“There is a disconnect between bands and venues,” Smith said. “The two don’t always click. A band may be too new to pack a house, but that band should still be treated well. I can’t tell you how many times a band is told one thing (about the time to perform) and something else happens. Instead of sitting around and complaining about it, we’ve decided to make a difference. We’re pretty excited about it.”
In his statement on Dirtbag’s website, Huffman said there are “a lot of good guys” in the industry who do right by each other.
“I don’t care if you’re an owner, promoter, manager, publicist, press, musician, radio, TV, etc., we all have our little space in this big game, and the reason is because we love it,” Huffman said. “If there was any other reason, we’d all be out of our minds to do this to ourselves. The guys from Dirtbag and their network are here to make this industry better. I can get behind that.”
In a message to the Daily Journal, Huffman called Dirtbag “the biggest name in rock and roll clothing.”
“They think we’re the best at what we do, so they’ve asked me to develop a program with them that could be used as a guide for other venues to step up their game,” he said.
The Bin plans to celebrate its partnership with Dirtbag tonight and Saturday. Syndicated radio host Shawn Sixx from “The Liquid Conversations” and “Sixx Sense” is hosting the first night.
On the second night, Don Jamieson, Emmy Award winner and host of VH1’s “That Metal Show” is appearing.