The times are a changing for cable television network The Weather Channel.
Beginning on Oct. 30, the channel will start airing movies on Friday nights.
It kicks off with “The Perfect Storm,” which marks the 18th anniversary of a horrific storm on the New England coast that took the lives of a fishing boat crew.
Yes, the network has added programming to its regular forecasting duties, but maybe this is just going a bit too far.
Network officials seem to be saying they need younger viewers. Not us Baby Boomers.
NBC Universal was part of a group to buy the network and they already have brought Al Roker into the mix. I like Al, but it is overkill. His “Wake Up With Al” is really wake up with the networks of NBC. Business updates from CNBC, news highlights with MSNBC, and a constant barrage of celebrities taking a few seconds fbefore or aftrer appearing on NBC’s “Today Show.”
“The Perfect Storm” is a wonderful movie and book, but do you really need to entice more viewers.
When weather is changing or storms are brewing, many turn to The Weather Channel as the source they need. There is storm tracker Jim Cantore. The dynamic duo of Mike Bettes and Stephanie Abrams. Mike Siedel tailgating. Nicole Mitchell and Paul Goodloe rocking us into the midnight hour.
People will tune in, network officials, but do not insult them with a movie here and there. Inform them about the science of meteorology.
I will still watch, but not a movie I can catch on TNT every six or seven months.



